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The Power of Social Media

Russell compares the journey of growing the online parts business to training for a race. There are days when you want to give up, but you get out there and run anyway. The same applies to building an online parts business. “It takes time and effort, but it’s worth it,” says Russell.

A marketing channel that helps Russell drive online customers is social media. Russell knows that with numerous online store options like eBay and Amazon, building a unique and trusted online presence is essential. 

Olympia Nissan is particularly active on YouTube. This is important as social media drove $2,441,089 in revenue between March 2022 – March 2023 for RevolutionParts’ Web Stores, according to the 2023 eCommerce Shopper Behavior Report.

Russell and his colleague Tom, who manage order processing and customer communication, are actively involved in producing content. This approach not only enhances visibility but also fosters trust. 

“When customers come in to pick up their parts and realize they’re interacting with the actual team behind the orders, it makes a big difference,” Russell explains. 

By engaging directly with their audience, Olympia Nissan effectively sets themselves apart from larger, impersonal platforms and reinforces their credibility and reliability in the online parts market.