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Use Local Segmentation For Your Ads

When advertising online, no matter what platform you use, segmenting your audience based on location is key to growing your local customer base. Look at your segmentation options, whether you’re running shopping, social media, or video ads on streaming services. If you can segment your audience based on location or, even better, zip code, you serve highly targeted ads to those customers and only those customers. 

If your dealership is in Massachusetts, you won’t have to set up an ad campaign with blanket coverage for someone in California. This also helps you ensure that you’re only paying for customers that are actually going to convert, given their proximity to your dealership. 

Then–Retarget Those Ads

Ad retargeting is one of the most effective marketing tactics online. Ad retargeting is exactly what it sounds like. You take ads you’ve already run and retarget them to get in front of certain people. If you advertise across multiple digital channels, this can help you set up a healthy marketing mix.

The great thing is you can set up these retargeting ads to capture local customers.

Here are a few ways you can set up retargeting ads: